Juventus Seeks To Go “Beyond Football” With Brand Essence

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The rebrand of Juventus comes with a bold update in the brand essence which makes the brand not just a sport brand but also entertainment fans. How can the rebranding of Juventus transform the brand from a sports brand to an entertainment brand? Change in the football industry is fast, and accelerating.…

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30,000+ Football Dope Tests In 2014; Less Than OneI 200 Tested Positive

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The World Anti-Doping Agency (WADA) has released comprehensive statistics on anti-doping tests analysed by WADA-accredited laboratories in 2014. The 31,242 football samples analysed, equivalent to more than 85 a day, was the highest total for any Olympic sport, ahead of athletics with just under 26,000. These generated a total of…

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Soccer Parole By Bet9ja – Barca Chop Madrid For El Classico, Gerrard Dey Beg Fans, Kano Pillars Swallow Spit For Morroco + More [Listen]

On this first tear-rubber episode of Soccer Parole Sponsored by Bet9ja, Dis na the stories wey we wan nack una today today! – – REFEREES’ CHIEF RILEY CALLS FOR VIDEO TECHNOLOGY – JACK WILSHERE LEAVES FANS FUMING FOLLOWING CONTROVERSIAL TWITTER POST – OLOYEDE HAPPY WITH “FANTASTIC” WEEKEND – GERRARD APOLOGISES FOR…

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